For over a decade, my work has spread across different disciplines, from product and interaction design to engineering.
In fact, I started working with websites in 2008 at 16, focusing on Flash websites, HTML, and CSS deliverables for the advertising industry in South Brazil. Fireworks and Photoshop files were at their peak then, but that's a story for a virtual coffee.
I've worked at tech companies and digital product design agencies, spearheading projects with cross-functional teams worldwide crafting products people love.
My in-house and consulting experience has honed my ability to work swiftly and deeply on projects, focusing on impactful design and frequently reevaluating the underlying purpose.
I believe constantly striving for something simpler and easier to use helps elevate the quality bar across deliverables and organizations.
I design best-in-class experiences, leveraging product data and user research to drive impactful decisions and significantly contribute to the company's roadmap.
From Lean UX, to Design Thinking, or Double-Diamonds, I spearhead projects forward with stakeholders and teams, helping frame business needs with user goals and get things moving across organizations.
There is something about the craft that I have always loved. For me, design says a lot about form and function and how to materialize an idea in the most beautiful, simple, and memorable way possible.
I often heard the phrase: "Only 1 out of 10 will be good enough to move forward, so you got to keep pushing". This advice has followed me until today, and I'm passionate about crafting digital experiences that are easy to use and stunningly beautiful, constantly pushing for something special.
I am lucky to have worked on challenges spanning many contemporary design disciplines.
